Twitter

I'm writing this instead of sewing, and I really do have an order to put together. Probably a good reason to be transitioning to a writing based business!

I'm fairly new to Twitter, so I'm definitely not writing this as a guru or to tell people how to use it to make lots of money. In fact in one way it could be considered a bit of an experiment - to see how many new followers pop up once I tweet it and what sort they are, and to compare it to my stat counter to see how many actually come and read this post.

For those who don't know about Twitter, it's a form of 'micro-blogging' that is only allowed to be 140 characters, designed to be done from a mobile phone. I noticed it with a lovely lady called WAHMBizbuilder, the first person I started following (by the way, I'm WaggleWee). I use something called 'Tweetdeck' but I've heard good things about Seesmic too. I have it open on my laptop and it continually checks for my twitter and facebook updates, so I don't have to visit different sites. I much prefer Twitter, I find all the things about 'Sarah-Joh Flossen scored 2,414,235,213,452,245 on Bubble Hex Stratis' on Facebook annoying. Anyway, you follow people to see their updates, and people follow you to see yours. I find it brilliant as a WAHM - 140 characters is about what I can fit in between the kids, it's a gentle form of advertising that fits my budget, plus it's nice to feel you have someone to talk to!

There are lots of different ways to use Twitter, with some people I've known around for a while I use it to message and chat. I tweet my blogs, just to let people know that I've written something new and they have the choice to read or not. Other times it's pure advertising - most of my followers are in the same sorts of businesses and we all have young children, so they're interested in my business and I'm interested in theirs. It's not spam, because I'm choosing to receive it, but personally I find it a bit boring if all someone is churning out is advertising - it's social networking, so there should be some chat as well. RhodesTer has a good analogy that it's like a party, you can network but if you don't chat a bit people will find someone else to talk to. But there are also people who are searching the network to get as many followers as they can, then basically posting constant advertisements. There are even programmes that will find thousands of people for you to follow by some sort of keyword search, I assume in the hopes that some of them will be polite and follow you back so you can get paid when they click on your links. This is where it gets interesting.

Last night I wrote a blog on Family-ing called Money, Money, Money - Wealth and tweeted it. Today I've had all sorts of people suddenly start following me, many of them finance type people rather than Mums. Which is great, I've had a look at them and some I've chosen to follow, some I've left, a couple I've blocked. Why the different responses? Firstly, I know from stat-counter a bit about the people who are visiting my blogs, so I have at least some idea if these people have looked at it or if they've just seen the title. But what it really comes down to is their Twitter home page. Some of them are posting interesting links, tips and ideas, and I'm more than happy to have my brain nudged several times a day and hopefully give out a few nudges in return. Some of them don't seem to have much that I'm interested in, but they look like nice people so I'm happy for them to follow me. Some of them are just in a competition to get the most followers, with tweets like:

"Woohoo! 16,000 followers already. This program rocks!"

or

"I'm aiming to get 20,000 followers in 60 days, will you be one of
them?"

Let me think about that. No.

I actually find it quite insulting. Can you really be interested in what 16,000 people have to say? Can you even read that many tweets? (It's one every 5.4 seconds even if we all tweet just once a day.) Or do you just want to use me to make money? Oh, and the lady who joined Twitter 18 minutes before she started following me, her first tweet was thanking someone for helping her set it up (it's so difficult to choose a username and password) and has "Twitter expert" as part of her profile? What do you think? If she hasn't even bothered to read her own profile I don't think she'll read mine that carefully. (I'm guessing she actually has more than one account, which begs the question of what she does with the others.)

It's an interesting challenge for the network at large - at what point will we all drown in the guff? My hope is that if those of us who want to connect and talk to other people keep blocking them, they'll end up fenced off in their own little world. All tweeting to each other, and never realising it because they never read the rubbish coming in. Then the rest of us can ignore them and continue the party.

I have a little prediction to make, mentioned above. I'm going to tweet this post, with some label like "Twitter, followers and spam." So I predict I get a whole heap of new followers tomorrow, mostly of the "Twitter expert" variety. Some will have good links and tips, and I'll follow them because I'd like to learn how to get the most out of this new medium. Several will be blocked. I wonder how many will actually show up here and read this?

ETA - seem to have the first one already!

Very Clever

This is such an astute use of SEO and the internet I've got to tell everyone about it! Huggalugs leg huggers are running a promotion where you get free leg warmers if you comment about them in a blog or forum. Now I only have a basic understanding of the net and marketing, but you've got several things happening here.

Firstly you have the direct impact of lots of Mums saying how wonderful these leg warmers are. Even if people know it is for a competition it has a psychological impact, plus if people think about it they know you wouldn't want something crap even if it was free (I hope!).

Secondly you have the word of mouth when they give the leg warmers out and people start wearing them, so they're seen by a wider community than just the web.

Third, you're going to swamp the search engines. While everyone is saying good things about huggalugs leg huggers in order to get them for free, every time someone googles "baby leg warmers" guess what is going to come up?

What a very clever marketing strategy. Now isn't it lucky that I really like Huggalugs leg huggers? I have several pairs that I use for my girls and they are brilliant. They are great to protect my crawler's knees, to throw in the change bag and they are soooo cute. And if you'd like to get some for free I'll let you know, unfortunately I need an email address. So PM Dash at either Nappycino or the ABA!

Irony

Yes, it's been a long time.

I put a lot of effort into advertising the store last year, and with a(nother!) non-sleeping baby it was a hard grind. It didn't cause fights with my husband and he was completely supportive in giving me time, but it was obvious he wasn't happy and felt I was putting too much pressure on myself.

I had a great time over Christmas, I actually got some things sewn for myself and had a ball doing things like making hair clips and scrunchies for my girls. It was so relaxing and fun to sew different things for my family. So I announced that I was going to scale back - not shut everything down, but not push it either and just let it trickle off.

The next day I got an order through one of the things I pushed last year. Then another a few days later. Then someone else when we got back home. It's not a flood, but looking at that and the stats on my website I can see that things are starting to pay off.

The store is starting to look a bit bare so I was dithering about what to sew for it, and with the GDUNH coming up I'm wary of overloading myself again. So now I've been thinking again about where I go from here, and I've come up with a bit of a plan for now.

I suppose the moral of the story is it's a marathon not a sprint. So be patient and make sure you will be able to keep going.

Drilling out snaps on soft stretchy fabric ...

is NOT my idea of a good time. I managed to get the entire thing wrapped around the drill twice, even with someone else holding it for me, and eventually ripped the snap off grrrr. DHs response was that you just need strong fingers to hold it. I replied, you mean we need a clamp of some sort. "No, you just need strong fingers." Darling, you may have strong fingers but WE need a clamp. (Alternatively I could just put the snaps in the right way round the first time.)

So that sleepsack is in a bag until DH arrives to drill out the snaps for me, and I am making one for my nephew's birthday. I wanted to send one off to be tested so I could start selling them, but it will have to be next week.

Bit depressing, the orders have dried up and I have had my first non-paying customer. It was very lucky I didn't send the order off because it was all packed, but my Mum and DH told me off and it was a good thing I waited. I have sent a couple of emails and not got any reply, there is this package sitting there looking at me. I just don't get it - surely if you change your mind it is not too hard to contact someone and let them know? Especially when there is a custom bit to the order. My hope is that they have forgotten to go back to do the direct debit and don't check their emails. So if you are starting to get worried that your parcel from me hasn't arrived yet, contact me! The really annoying bit is that I have been contacted about that nappy, I don't know whether to hold out a bit longer or let the other person know it is available.

I knew that the hunters would dwindle, now I'm having to think of other advertising strategies and have been looking at all the parenting websites. Unfortunately some of them do it in alphabetical order and W is rather far down. Might have to revamp the budget a bit. (Budget? Hah! you need money to budget!) Of course I'm hoping that the people who have bought things like them and start to tell other people about them. The trick is to get enough out there to get word of mouth going!

I do wonder how other people manage that sort of thing. Is it because they have such a fantastic product that people want to tell everyone about it? Do they choose the chatterbox testers who they know will rave about it? Are they a social butterfly and have lots of friends who want to help them out? Well the last one is definitely not me, unfortunately, so I will have to rely on 1 and 2. And now, of course, I will get all insecure and worry that the reason no-one is talking about them is that they don't like them and are just too polite to tell me ;) And the people who are telling me they are great in private emails are just saying that. I do have one lovely public affirmation from a hunter, I will have to console myself with that for a while.

Take care and keep hunting everyone, they really are great prizes and you won't have any competition from me!