Oops

I did an interesting training session today on Search Engine Optimisation (SEO). I'd heard about it a lot, but didn't realise how exactly search engines work. Afterwards I did a search for pocket nappy, because that's what I sell. Well 12 pages later and I still hadn't come up.

I've been checking, but for the wrong things. I've been looking for things like my brand and snappi, rather than the standard searches new customers who might be interested in my nappies but who didn't know me would use. While I have Pocket Nappies on my site, the button is an image, so not searched, and it's not used in my title descriptions. Ironically I've recently been making it worse, because I stopped doing detailed descriptions of each item. I thought that seeing there is a picture right there people didn't need me to tell them that it was green, or purple, or had flowers on it. And they don't. But Mr Google does.

Luckily the store manager has a quick way to change titles so all of my products have just been renamed to reflect what they are, not just the different fabric outers. It will be interesting to see how quickly, or if, it works.