Wednesday, 13 May 2009

Survey Part II

Wow a long time between posts, but it will all be busy now. I've been distracted by a very ill family member so the business has been on the back burner.

A wrap up of some of the individual comments and suggestions from the survey.

There is a strong feeling that people buy two sorts of nappies - the plain, go with anything, go anywhere, serviceable nappies, then the splash out, wild, funky, embellished ones.

Labels are important. Not only for reliability, but there is a whole positive feedback cycle happening, where for resale only certain brands go well, so they get double the exposure, so they are more popular, so they get more word of mouth, and it goes on. I'm not going to get into why they got big in the first place, I assume they're good nappies and deserve it, I'm just saying my survey shows that feedback loop is very, very strong.

Some of the other suggestions - I'm definitely working on the store layout, this one was a bit rushed to get ready for the GDUNH, when I start selling side snaps it will definitely be a bit re-organised. I also have ideas for a boys section to match the girly things, unfortunately it has been put on hold while travelling and getting the new pattern up and running. Now testing takes a while, so while that is happening hopefully I will get some of the other ideas made.

There were some great suggestions, combined with people's preferences I'm going to start heading towards more fancy and embellished nappies. I've tried being middle of the road because that's the sort I like, but that seems to be the smallest market segment. There'll still be some there, but I have a huge minkee order coming from a co-op and it's a good excuse to do some of the embellishment that I enjoy.

An interesting idea was to do an AIO/2. I've thought about it with my snappi pattern, but it wouldn't work the way I want it to so I didn't go into it. But with the side snap pattern I think it would work, that might be somewhere to go in the future.

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