From a producer's point of view, definitely in stocks.
I used to prefer them as a customer as well, the only two times I ordered a custom it took a ridiculously long time to arrive. One there were various reasons and some communication, the other just didn't turn up for over a month, and as it was my first MCN I didn't know that wasn't normal.
Having said that, there is something special about choosing everything exactly the way you want it, and since I've been open I've been asked for customs a surprising number of times. It's not that people want different fabrics, they want a slightly different product. Which is fine, as a new store I want to know what people are after, rather than telling them what they should be interested in!
But in stocks are definitely so much less pressure. If I don't get the current ones done as quickly as I want, I'm the only one affected. If DH has a super busy time at work so I miss out on some of my sewing time, it doesn't hold anyone else up. I've just experienced this with a custom order, firstly I'd never done anything that big before and completely underestimated how long it was going to take. Then on top of that it coincided with DH having to result Year 11 and 12s, do reports, presentation night, school formal, and a trip to town for our ultrasound (Yay!). But it's finally done and sent off, so that's a relief.
In stocks are also more fun for the same reason customs are more fun for customers - I get to choose them all! It's quite a shock having someone else telling me what to sew! Although this time was good, she just chose the outers and I got to do everything else, so here we have 23 nappies that are all different combinations. That's quite an impressive stash.
(BTW, this is just like being at Uni still. I always got the most nervous after submitting an assignment, sending off orders is definitely the most nerve wracking time. I know they've been tested, I know the nappies work, but there's always this niggling doubt that something went wrong this time.)
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