All Over, Red Rover

I've told a few people privately, but here's the public announcement. I'm winding up Waggle-Wee Kids. It's not going to happen immediately, (because I have the site paid for for a while!) but I'm going to start sales or start using some of the stock myself (yes, my daughter needs some new nappies). And there are some things like ProCare and bamboo velour that I will continue to supply - they're hard to get, but don't take me effort to make up and have as stock.

So what I wanted to talk about here are some of my reasons.

The main one comes down to moving on. I started designing nappies for a reason, I couldn't get ones to fit my first daughter. I enjoyed developing the new side-snap design, but when I came to time to test it and start producing it the fun wasn't there. My little one is toilet aware, we won't be using nappies for more than another year or so, so my interests have moved on and I want to sew things for my girls.

Which is where we come to the second reason, time. There are lots of different elements that go into running a business of this type, I can identify at least four.

• Stock production - yes, it takes a long time to sew a nappy. And if you don't produce your own you have your own set of problems - finding suppliers, ordering stock, keeping track of levels, differentiating yourself from your competitors, ...
• Packaging and posting - It doesn't sound like much, but it does take time to pull an order together, check it all and send it out.
• Store maintenance - again, this actually takes a long time. To photograph your stock, clip, crop and otherwise pretty-up the pictures, to load them, to write the descriptions, if you have 20 different products to put up you're looking at hours of work.
• Marketing and advertising - I know these are two different things, but for a one-WAHM show they can be treated together. In a business driven by word of mouth it means time to get on the forums and talk to people, not just market to them. It means time to find the different places you should be advertising, because surprise, surprise, websites don't find you, you have to go out and find them. Of course you could pay someone to do your marketing for you, but then you need to ask yourself some hard questions about what you are getting out of the business and where you are going with it. (In short, have a business plan, which you should have anyway.)

So my position at the moment is I don't have the time to do all four, and I don't want to take it to the level of outsourcing. So better to take my time and wind it down now, so I can use that time to do things I enjoy more, like playing with the new sewing pattern program I just bought.

I do have another project I'm very excited about, but I'll post about that later. I thought about it and I will be continuing this blog about my new journey.

What is success?

I've been open a bit over a year now, and I've been reflecting on what my goals were and whether I've achieved them. Trying to decide what is success?

• Financial - I haven't broken even, there were a lot more expenses than I thought, as things changed and I discovered how addictive fabric is. It hasn't been a complete disaster, although I have to admit I haven't finished the books so I'm not really sure. It keeps being put back behind other jobs such as sewing and being a Mother. I do know where everything is but I haven't finished entering it all. I didn't expect to make a profit, I know most small businesses take several years to consistently be in the black, but it's important to me that it not become a black hole. So this one is iffy. I actually thought I was a lot further down, but things have been going well since the GDUNH and some other marketing has been paying off.
• Advocacy - Definitely achieved. I have been doing markets, so have talked to lots of people about MCN. Being a small town it's got back to me, so I know people have noticed or discussed them. Plus I have answered a heap of questions and discussions online, and did the RNW afternoon tea.
• Sewing skills - Huge improvement. I'm doing some fun sewing, when I get time, and my knowledge and skills are much better. This is coming out in the side snap pattern I'm doing at the moment - it will be a much more technical pattern. With the snappi pattern the challenge was to do it in such a way that it wouldn't wick onto the tabs and decorative outer, with the new pattern I'm looking at fitting and what makes a garment work in much more depth.
• Business skills - Hmmm, some yes, some no. As mentioned I have all the receipts, but my bookwork isn't up to scratch. I have learnt a huge amount about the internet - how it works, SEO, what's out there. I have learnt some marketing tricks and how to define and look for my market. I am still hopeless at organisation and time management.
• Enjoyment - Again a yes and no. I'm enjoying sewing, although it is frustrating when I'd like to be making myself a skirt and have 6 nappies to finish. I'm enjoying getting nappies out there, especially if they're repeat customers. I'm enjoying experimenting and trying new designs. I'm a bit hard to please - if I have lots of orders, I get stressed. If I have no orders, I get stressed. If I have lots of nappies sewn, I get stressed because I haven't sold them. If I sell them, I get stressed because then I don't have much stock.

Sometimes I love it, sometimes I really regret it because life would be much easier if I didn't have any pressure on me, and I hate the thought of having spent all that money and not getting it back. On the other hand, if I didn't have it I would probably just read in my free time and get bored. And I wouldn't have thought of my future plans without this experience. To be honest most of what's keeping me going is bloody mindedness, then I get an order and I'm enjoying it again.